Annual Report 2011   English  |  Russian

Our competitive strengths

The global fertiliser market is highly competitive, but Acron Group has several advantages that help it sell products on the best terms to 60 countries throughout the world.

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1. Wide product range of mineral fertilisers

  • The Group’s nitrogen products include the three fertilisers most required in the world – AN, urea and UAN.
  • In the complex fertiliser sector, the Company offers ten types of NPK, Acron Group’s brand product. The balanced chemical composition of NPK (nitrogen, phosphorous and potassium) makes this fertiliser the most effective, including in terms of nitrogen availability for plants. Various percentages of nutrients help growers choose the most suitable application formula based on soil and crop requirements.
Key advantages of Acron’s NPK
  • The exact nutrient content of each granule and uniform granular size (at least 95% 1-4 mm granule size) ensure that any equipment can distribute fertiliser evenly. NPK granules are easy to dose and dissolve readily in soil.
  • The composition of the NPK produced by the Group’s Russian facilities (minimum 67% of water-soluble phosphates, 60% of ammonium nitrogen and 40% of nitric nitrogen) makes it one of most efficient in terms of nitrogen availability for plants.
  • Acron’s NPKs are prilled, which helps reduce moisture content to 0.4%-0.6% and enhances granule strength (7-9 MPa/granule).
  • NPK can be stored in a dry warehouse in bulk or regular plastic bags.

2. Fertiliser quality guarantee

Preserving uniform granular composition and nutrient content during long transportation and storage is the principal task of fertiliser manufacturers and the quality criterion used by buyers all over the world.

The Group’s production facilities use technologies to ensure:

  • Guaranteed nutrient content;
  • Uniform granular composition, which is instrumental for fertiliser application using modern farming machinery;
  • Friability of fertilisers, preventing moisture spoilage during transportation and storage due to conditioning and hydrophobization treatment, which help preserve physical and technical characteristics for 6 to 24 months, depending on package and fertiliser type.

3. Own logistics and distribution networks

Efficient fertiliser sales and shipment flexibility add a strong competitive advantage.

  • With its own sea port terminals and rail car park, the Group can ship products promptly.
  • The Group’s trading companies in the U.S. and Europe, as well as its Russian and Chinese sales networks, help the Group work closely with fertiliser consumers all over the globe and swiftly react to fertiliser market changes.
  • The Group can ship fertilisers by sea in bulk, in containers and in packages, depending on clients’ port capabilities at destination ports and freight cost.

4. Balanced marketing strategy

Acron Group’s marketing strategy has two principal components.

  • Penetrating and strengthening its positions in key sales markets.

    China

    Acron Group provides up to 36% of NPK imports to China.

    Russia

    The Company is the third largest domestic fertiliser supplier, with a 13% share.

    The U.S. and Canada

    Over the past three years, the Group has become the largest UAN supplier to North America, with a market share of 20% in the U.S. and 38% in Canada (UAN production was launched in 2008).

    Brazil

    Acron Group imports up to 30% of AN to the country.

    Thailand

    Each year the Group increases its NPK sales to the country. In 2011, the Group’s share of NPK import was 40%.

  • Diversification of sales markets to mitigate seasonal fluctuations and increase sales flexibility with a focus on premium markets. Acron Group closely monitors the fertiliser market environment and promptly allocates products for sale in regions with high demand and prices.